Monday, 16 January 2017

How Much Money Is Peeks Making? A Lot More Than It Did A Month Ago

How much money is Peeks making? A lot more than it did a month ago if you've been paying attention to the activity on the app over that period of time. For those who don't know, Peeks is the social commerce app essentially 30% owned by Keek (OTCQB:KEEKF)(KEK.V). If you don't know what I mean by "essentially", read the company's MD&A or my blogs on Seeking Alpha for background.

Us shareholders have been patiently waiting for the update to the new UI for a few weeks now which would officially mark the start of Peeks' active promotion. But in the meantime we have been witnessing tremendous organic growth, even if that growth is mostly in the form of pornographic content. For those of you who haven't already, join the Peeks/Keek Investor Group at this link:

Here is a screenshot of some work done by one of the members of the group who has been tracking the money earned by the streams that have required a payment to watch. This is done by multiplying the entry fee by the number of viewers for each stream. He came up with $21,398 earned in the 24 hour period leading up to his post on the evening of January 14th:

This analysis does have one hole in that streams can go from free to paid mid-stream and there is no way to track who exactly paid after the fact when it does happen. However, this is offset as voluntary tips aren't counted, so I would lean to it underestimating tips on the platform rather than overestimating them. Also, regardless of the actual number, we see that the daily enforced tips has tripled from the $6,000 to $8,000 he calculated just three weeks ago using the exact same methodology. So Peeks is definitely making more money.

If Peeks generated $20,000 in tips a day going forward and collected 35% revenue share, that would lead to a daily revenue of $7,000 or $630,000 per quarter. KEK would be entitled to 30% of that, or $189,000. And this is just 2.5 months since the app went live. Even if the new UI and offer box were to be complete duds, Peeks would justify a bullish thesis going forward just as a porn app. The bulk of the tips are being generated by a couple dozen very active content providers. Imagine if that was multiplied by 1,000.

How many strippers and similar type of workers are there across North America? Maybe 500,000? Those people would have two choices:

Livestream on Peeks from the comfort and safety of their own home. The app takes a 30-50% cut and they get cat-called by a bunch of seedy guys.


Work at a strip club. Have a bunch of seedy guys groping them in addition to the cat-calling. Their employer takes a 30-50% cut or more, depending on the place they work for, and they get to deal with catty co-worker drama.

Peeks has the ability to turn the web cam industry into something mainstream. Porn without the Pornhub stigma. Naysayers can deny or question it all they want, but it is clearly working. The people who are on Peeks night-in and night-out wouldn't be on there if they weren't making good money. The proof of concept is there, now Peeks just needs scale. And remember, this is without considering the offer box or that the new UI should allow Peeks management and the public relations firm to market this app to the mainstream as it hides the porn into its own room behind a curtain like bricks and mortar video stores use to do.

Daily ranks on App Annie have continued to trend upward. You can view Peeks App Annie stats at this link, but you will have to sign up for an account. Here's a screen capture of some of the top rankings by country:

Notice that there are now 29 countries that have Peeks in their top 500 most downloaded social apps. In a previous article, I showed that Peeks has improved from the #398 ranked social app in the United States on December 11 to #72 on January 10. On January 14, Peeks hit a new high in the United States, now ranked at #66. Canada has also been steadily rising to #133. I find the rest of the countries to be too volatile in the 200-500 ranks; some are up or down over 100 points in a day. But Peeks is definitely trending in the right direction.

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